Esquire being an American men’s magazine, published in the United States, is one which screams sophistication, yet it accomplishes this in a quirky and whimsical tone.

This thought was to be carried out in the design of their own branded nightclub in the heart of New Delhi. For the sole purpose of supervision over the nightclub and its administration, Esquire needed a work space to be developed for them in Defence Colony Market, New Delhi. This work hub was being developed for the “creative owners of a nightclub” and the design had to reflect this very aspect as well.

The concept to be followed was of ‘Sophisticated madness’. We embraced the idea of primary colors being used in the interiors so as to enact dynamism in the mind-set of the users yet depicting simplicity and minimalism.

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